Publikationen von Benno Viererbl

Publikationen in Fachzeitschriften und Sammelbänden (peer-reviewed)

Viererbl, B. (2022). Writing for the audience or for public relations? How lifestyle editors perceive expectations about their professional role and manage potential for conflict. Journalism. Online First. doi: 10.1177/14648849211067586

Viererbl, B. & Koch, T. (2022). The Paradoxical Effects of Communicating CSR Activities: Why CSR Communication Has Both Positive and Negative Effects on the Perception of a Company's Social Responsibility. Public Relations Review, 48(1), Online First. doi: 10.1016/j.pubrev.2021.102134

Koch, T., Viererbl, B., & Schulz-Knappe, C. (2021). How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication. Journalism. Online First. doi: 10.1177/14648849211029802

Viererbl, B., Koch, T., & Denner, N. (2021). Internal Communication torn between employees' and management's expectations: an empirical study of employee magazines. Corporate Communications: An International Journal.  Online First. doi: 10.1108/CCIJ-11-2020-0160

Beckert, J., Koch, T., Viererbl, B., Schulz-Knappe, C. (2021). The disclosure paradox: How persuasion knowledge mediates disclosure effects in sponsored media content. International Journal of Advertising, 40(7), 1160-1186. doi: 10.1080/02650487.2020.1859171

Viererbl, B. & Koch, T. (2021). Once a journalist, not always a journalist? Causes and consequences of job changes from journalism to public relations. Journalism, 22(8), 1947-1963.

Kepplinger, H.M. & Viererbl, B. (2021). Borderline journalism: Why do journalists accept and justify questionable practices that establish scandals? A quantitative survey. Journalism, 22(3), 650-670.

Beckert, J. Koch, T., Viererbl, B., Denner, N. & Peter, C. (2020). Advertising in Disguise? How Disclosure and Content Features Influence the Effects of Native Advertising. Communications: The European Journal of Communication Research, 45(3), 303-324.

Denner, N., Viererbl, B. & Koch, T. (2019). A Matter for the Boss? How Personalized Communication Affects Recipients' Perceptions of an Organization During a Crisis. International Journal of Communication,13, 2026-2044.

Koch, T., Denner, N., Viererbl, B. & Himmelreich, S. (2019). Corporate Responses to Critical Journalistic Interview Requests: An Experimental Study on Crisis Prevention. Corporate Reputation Review, 22, 1-9.

Viererbl, B. (2018). Entschuldigen oder zurückschlagen? Unternehmensreaktionen auf beleidigende Beschwerden im Social Web. In C. Eilders, O. Jandura, H. Bause &  D. Frieß (Hrsg.), Vernetzung: Stabilität und Wandel gesellschaftlicher Kommunikation. (S. 364–382). Köln: Halem.

Schemer, C., Meier, A. & Viererbl, B. (2017). Positive Konditionierung durch Zeitungsschlagzeilen reduziert negative implizite Vorurteile gegenüber (männlichen) Muslimen. In M. Beiler & B. Bigl (Hrsg.), 100 Jahre Kommunikationswissenschaft in Deutschland. Von einem Spezialfach zur Integrationsdisziplin (S. 289–304). Konstanz: UVK.

Einwiller, S., Viererbl, B. & Himmelreich, S. (2016). Journalists’ Coverage of Online Firestorms in German-Language News Media. Journalism Practice, 11(9), 1178-1197.

 

Publikationen in Fach- und Branchenzeitschriften

Reinhard, E., Viererbl, B. & Koch, T. (2021). Werbeblatt oder Qualitätslektüre? Kundenmagazine aus Sicht von Redakteuren und Rezipienten. >kommunikationsmanager (4), 60-62.