Publikationen von Prof. Dr. Sabine Einwiller
Beiträge in Fachzeitschriften mit Peer-Review-Verfahren
Einwiller, S. & Johar, G. (forthcoming). Countering accusations with inoculation: The moderating role of consumer-company identification. Public Relations Review.
Einwiller, S. & Boenigk, M. (2012). Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications, 18 (5), pp. 335-361.
Römmele, A. & Einwiller, S. (2012). Soziale Medien in der Bundestagswahl 2009 (Social media in the German federal election 2009). Zeitschrift für Parlamentsfragen, 43 (1), pp. 103-113.
Sommer, K., Einwiller, S., Ingenhoff, D., & Winistörfer, N. (2010). Wirtschaftsberichterstattung im Rundfunk der Schweiz. Eine inhaltsanalytische Untersuchung zu Unterschieden zwischen den Sprachregionen (Business news coverage in Swiss broadcasting. A content analysis on the differences between language regions). Studies in Communication Sciences, 10 (2), pp. 27-50.
Einwiller, S., Carroll, C. E., & Korn, K. (2010). Under what conditions do the news media influence corporate reputation? The roles of media dependency and need for orientation. Corporate Reputation Review, 12 (4), pp. 299-315.
Einwiller, S. & Kamins, M. (2008). Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology, 38 (9), pp. 2248 - 2260.
Einwiller, S., Fedorikhin, A., Johnson, A., Kamins, M. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science, 34 (2), pp. 185-194.
Westhues, M. & Einwiller, S. (2006). Corporate foundations - Their role for corporate social responsibility. Corporate Reputation Review, 9 (2), pp. 144-153.
Einwiller, S., Herrmann, A., & Ingenhoff, D. (2005). Vertrauen durch Reputation - Grundmodell und empirische Befunde im E-Business (Trust through reputation - Basic model and empirical findings in e-business). Marketing Zeitschrift für Forschung und Praxis (Marketing ZFP), 1, pp. 25-40.
Bohner, G., Einwiller, S., Erb, H.-P., & Siebler, F. (2003). When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology, 13 (4), pp. 454-463.
Einwiller, S. (2003). When reputation engenders trust: An investigation in business-to-consumer electronic commerce. Electronic Markets - The International Journal of Electronic Commerce and Business Media, 13 (3), pp. 196-209.
Einwiller, S. & Will, M. (2002). Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal, 7 (2), pp. 100-109. (received the Emerald Literati Club 2003 "Highly Recommended Award")
Erb, H.-P., Bohner, G., Rank, S., & Einwiller, S. (2002). Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin, 28 (9), pp. 1172-1182.
Geissler, U. & Einwiller, S. (2001). A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management, 3 (3), pp. 154-160.
Darke, P., Chaiken, S., Bohner, G., Einwiller, S., Erb, H.-P., & Hazlewood, D. (1998). Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgement in the absence of argumentation. Personality and Social Psychology Bulletin, 24 (11), pp. 1205-1215.
Bohner, G., Rank, S., Reinhard, M.-A., Einwiller, S., & Erb, H.-P. (1998). Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort. European Journal of Social Psychology, 28, pp. 185-206.
Monographien
Einwiller, S. (2003). Vertrauen durch Reputation im elektronischen Handel (Trust through reputation in electronic commerce). Wiesbaden: Gabler/Deutscher Universitäts-Verlag. ISBN 3-8244-7865-X.
Buch- und Zeitschriftenbeiträge ohne Peer-Review-Verfahren
Einwiller, S. (forthcoming). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management (Reputation and image: Principles, possibilities to influence, management). In A. Zerfaß & M. Piwinger (Eds.), Handbuch Unternehmenskommunikation (Handbook of corporate communication). Springer Gabler: Wiesbaden.
Einwiller, S. & Schnauber, A. (forthcoming). Wie deutsche und US-amerikanische Großunternehmen über ihre unternehmerische Verantwortung berichten - Gemeinsamkeiten und Unterschiede (How German and US corporations report on their corporate responsibility - similarities and differences). In D. Ingenhoff (Ed.), Internationale PR-Forschung. Konstanz: UVK.
Einwiller, S. (forthcoming). Corporate attributes and associations. In C. E. Carroll (Ed.), Handbook of communication and corporate reputation. Wiley-Blackwell: Malden, MA.
Maier, M., Einwiller, S. & Theilmann, K. (2012). Interne Kommunikation aus der kommunikationswissenschaftlichen Perspektive (Internal communication from the perspective of communciation sciences). In M. Maier, A. Retzbach, F. Schneider (Eds.), Psychologie der internen Organisationskommunikation (pp. 117-133). Hogrefe: Göttingen.
Einwiller, S. & Landmeier, C. (2012). Interne Kommunikation: Digitale Strategien für Mitarbeiter und Führungskräfte (Internal communication: Digital strategies for employees and managers). In A. Zerfaß & T. Pleil (Eds.), Handbuch Online-PR. Strategische Kommunikation im Internet und Social Web (pp. 201-216). UVK: Konstanz.
Einwiller, S. & Kuhn, M. (2011). Integrated reputation analysis at Daimler. In S. Helm, K. Liehr-Gobbers, & C. Storck (Eds.), Reputation management (pp. 189-200). Berlin and Heidelberg: Springer.
Einwiller, S., Bentele, G. & Landmeier, C. (2011). Corporate reputation and the news media in Germany. In C. Carroll (Ed.), Corporate reputation and the news media. Agenda-setting within business news coverage in developed, emerging, and frontier markets (pp. 76-95). New York: Routledge.
Johar, G., Birk, M. & Einwiller, S. (2010). How to save your brand in the face of crisis. MIT Sloan Management Review, 51 (4), pp. 57-64.
Johar, G., Birk, M. & Einwiller, S. (2008). Brand recovery communication in the face of crisis. HERMES, Columbia Business School, Winter 2008, pp. 16-21.
Einwiller, S. & Ingenhoff, D. (2008). Corporate branding and issues management - Integrating two concepts to enhance corporate reputation. In M. Meckel & B. Schmid (Eds.), Kommunikationsmanagement im Wandel (pp. 249-269). Wiesbaden: Gabler.
Einwiller, S. (2007). Corporate Branding. Das Management der Unternehmensmarke. In A. Florack, M. Scarabis und E. Primosch (Eds.), Psychologie der Markenführung (pp. 113-135). München: Vahlen.
Einwiller, S., Klöfer, F., Nies, U. (2006). Mitarbeiterkommunikation (Employee communication). In B. Schmid & B. Lyczek (Eds.), Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung. (pp. 217-256). Wiesbaden: Gabler.
Einwiller, S. (2003). The significance of reputation and brand in creating trust between an online vendor and its customers. In, O. Petrovic, M. Fallenböck, & Ch. Kittl (Eds.), Trust in the network economy (pp. 113-127). Berlin: Springer.
Tomczak, T., Kernstock, J., Will, M., Brockdorff, B., & Einwiller, S. (2001). Corporate Branding - Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management. Thexis, 4, pp. 2-4.
Konferenzbeiträge (Artikel)
Einwiller, S. & Schnauber, A. (2013). The influence of international reporting standards on CSR reporting. 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.
Schultz, C. & Einwiller, S. (2013). The role of reputation to engender support for nonprofit organizations. 63rd Annual Conference of the International Communication Association (ICA), June 17-21, London, Great Britain.
Landmeier, C. & Einwiller, S. (2011). Media coverage about organizations in critical situations – Analyzing the impact on employees. 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, October 6-8, Aarhus, Denmark.
Römmele, A. & Einwiller. S (2010). Citizen leaders and party laggards: Social media in the 2009 German Federal Election. Annual Meeting of the American Political Science Association, September 1-5, Washington, DC.
Einwiller, S. and Römmele, A. (2010). The role of the company leader in communicating and accepting responsibility during a crisis. Euprera Congress 2010, Sept. 23-24, Jyväskylä, Finland.
Einwiller, S., Liehr-Gobbers, K., Renner, M. & Wänke, M. (2008).The role of reputation to engender trust in the pharmaceutical industry. 37th Conference of the European Marketing Academy (EMAC), May 27-30, Brighton, Great Britain.
Einwiller, S. & Kamins, M. A. (2007). The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Annual Conference of the Academy of Marketing Science (AMS), May 23-26, Coral Gables, FL.
Einwiller, S. & Johar, G. (2007). Preventing damage from accusations - The case of Walmart. 36th Conference of the European Marketing Academy (EMAC), May 22-25, Reykjavik, Iceland.
Westhues, M. & Einwiller, S. (2004). Corporate foundations and corporate reputation - How corporate foundations can contribute to corporate social responsibility communication. Proceedings of The 8th International Research Conference on Corporate Reputation, Identity, and Competitiveness, May 20-23, 2004, Fort Lauderdale, FL.
Prykop, C., Einwiller, S. &, Ingenhoff, D. (2003). Applying issues management to meet the challenges of corporate brand management - An empirical investigation in Europe. Proceedings of the Annual Conference of the Academy of Marketing Science, May 28-31, Wyndham Washington, DC.
Einwiller, S. (2001): The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Proceedings of the 8th Research Symposium on Emerging Electronic Markets (RSEEM2001), September 16-18, Maastricht, NL.
Einwiller, S. (2001). Trust in mobile electronic commerce - Special aspects and possible actions. Proceedings of the 4th International Conference on Telekommunications and Information Markets (COTIM 2001), July 18-20, Karlsruhe, Germany.
Einwiller, S. & Will, M. (2001). The role of reputation to engender trust in electronic markets. Proceedings of The 5th International Conference on Corporate Reputation, Identity, and Competitiveness, May 17-19, 2001, Paris, France.
Einwiller, S., Geissler, U., & Will, M. (2000). Engendering trust in Internet businesses using elements of corporate branding. In, H. Michael Chung (Ed.), Proceedings of the 2000 Americas Conference on Information Systems (AMCIS 2000), pp. 733-739, August 10-13, 2000, Long Beach, CA.
Geissler, U. & Einwiller, S. (2000). Branding cyberpreneurs - Challenges for communications management in the 21st Century. In, T.J. Boyle, B. Hinrichs, & K. Klenke (Eds.), Proceedings of the 18th AoM / IAoM Annual Conference, 18 (1), Chesapeake, Virginia: Maximilian Press, pp. 39-46.
Porak, V., Geissler, U., & Einwiller, S. (2000). Corporate media - An approach for corporate community management. In, H. R. Hansen, M. Bichler, H. Mahrer (Eds.), Proceedings of the 8th European Conference of Information Systems (ECIS 2000), pp. 771-778.
Arbeitsberichte
Einwiller, S., Lehmann, D., Winistörfer, N., Ingenhoff, D., & Sommer, K. (2008). Wirtschaftsberichterstattung in den Fernseh- und Radionachrichten - Erfüllen die Nachrichtensendungen den Service Public? Projekt-Abschlussbericht für das Bundesamt für Kommunikation (BAKOM).
Einwiller, S., Winistörfer, N., & Boenigk, M. (2008). Modell des integrierten Kommunikationsmanagement. Working paper 5-2008, Fachhochschule Nordwestschweiz.
Einwiller, S. & Will, M. (2001). Corporate Branding Study - Theoretical Concepts and Empirical Findings. Working Report 2001-01, Institute for Media and Communications Management, University of St. Gallen.
Einwiller, S., Wolters, A.-L., & Will, M. (2000). Investor Relations im Börseneinführungsprozess an der New York Stock Exchange. Kommunikative Massnahmen ausländischer Emittenten in den Phasen des Listing. Working Report 2000-06, Institute for Media and Communications Management, University of St. Gallen.
Einwiller, S. (2000). Methoden zur Bestimmung des Markenwerts. Working Paper 2000-15, Institute for Media and Communications Management, University of St. Gallen.